Oxford Research Denmark are to make a baseline evaluation of the EU-funded school programs 'School Milk' and 'School Fruit and Vegetables' for the Agriculture Agency.

The School Milk scheme and School Fruit and Vegetable Scheme are EU-programs that aim to secure healthier eating habits for children by giving them better access to fruit, vegetables and lean milk products together with knowledge on nutrition. The scheme means that schools and institutions can apply for subsidies for fruit, vegetables and lean milk and dairy products. As part of the scheme there is an offer for learning activities that are to further children’s knowledge about nutrition, health and fruit, vegetables and milk – and also agriculture, ecology and sustainable production.

Our evaluation design has the specific purpose to provide a robust knowledge foundation about the school schemes’ effectivity that can be the base for a finishing evaluation in 2022. The overall purpose of the evaluation is to form the basis for an assessment of whether a well-functioning school scheme has been established in Denmark.

In order to assess the effectiveness of the school scheme, the evaluation will have the following focal points. For each focal point, it must be evaluated whether the school scheme has met the requirements and to what extent. This forms the basis for an assessment of whether a well-functioning school scheme has been established in Denmark.

The focal points for the evaluation are:

  1. Distribution of school fruit and vegetables and of school milk
  2. Educational measures. The influence and effect of the schemes on schoolchildren’s knowledge of agriculture, on increased intake of fruit, vegetables and milk, as well as knowledge of the health-beneficial benefits herewith
  3. The influence of information and communication activities on knowledge of school schemes